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Authors: Michael Parkin; Mark Rush (2005) - This book is one of six test banks, each carefully crafted to be part of the most complete package of test banks ever offered to support a beginning economics textbook.
Three of the test banks are designed to accompany Michael Parkin’s Microeconomics, Seventh Edition and three accompany Michael Parkin’s Macroeconomics, Seventh Edition. The complete set of six books comprises Microeconomics Test Bank, Volumes I, II, and III and Macroeconomics Test Bank, Volumes I, II, and III. These books have undergone major revisions for this edition. Both the Microeconomics Test Bank Volumes I and II and the Macroeconomics Test Bank Volumes I and II now contain only multiple choice questions.
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Authors: John J. Erb (2017) - Global Logistics for Dummies is an operational-level reference and overview for those manufacturers, businesses, product distributors, providers of logistics services, humanitarian and disaster relief responders and logisticians on both ends of a global chain who are considering entry in or have recently embarked on entering the global logistics chain/market. Easy to follow and packed with tons of helpful information, it serves as a springboard to larger texts for more detailed information.
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Authors: Alan Charlesworth (2018) - As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios.
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Authors: Lại Thị Thu Thuỷ; Trần Mạnh Dũng (2013) - Trình bày những vấn đề cơ bản về kiểm toán, kiểm soát nội bộ; các khái niệm cơ bản sử dụng trong kiểm toán tài chính; phương pháp kiểm toán và kỹ thuật chọn mẫu; quy trình, báo cáo cũng như chuẩn mực kiểm toán.
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Authors: John Gamble (2014) - Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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Authors: Chain John Fernie; Leigh Sparks (2019) - Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco.
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Authors: Robert W Palmatier (2018) - This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
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Authors: Björn Bjerke (2018) - Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjorn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conception...
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Authors: Campbell R. McConnell (2018) - McConnell, Brue, and Flynn's "Economics: Principles, Problems, and Policies" is the number 1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and, promote a lasting student interest in economics and the economy.
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Authors: Steven A. Greenlaw (2017) - Principles of Economics covers the scope and sequence for a two-semester principles of economics course. The text also includes many current examples, including; discussions on the great recession, the controversy among economists over the Affordable Care Act (Obamacare), the recent government shutdown, and the appointment of the United States first female Federal Reserve chair, Janet Yellen. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to micro and macro economics, to both Keynesian and classical views, and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well. This i...
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