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  • Sách/Book

  • Fundamentals of human resource management

    • Authors: Gary Dessler (2016)

  • For introductory courses in Human Resource Management.Foundations in Management Beyond the HR Department Fundamentals of Human Resources Management supports human resources training for all students of management--not just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its kind to make talent management processes...
  • Sách/Book

  • Macroeconomics : private and public choice

    • Authors: James D. Gwartney (2011)

  • The new edition reflects current economic conditions, helping students apply economic principles to the world around them. You'll find analysis and explanation of measures of economic activity applied to today's markets and highlighting the recession of 2008-2009, plus text on the lives and contributions of notable economists. Common economic myths are dispelled, and the "invisible hand" metaphor is applied to economic theory, demonstrating how it works to stimulate the economy.
  • Sách/Book

  • Strategic compensation : a human resource management approach

    • Authors: Joseph J. Martocchio (2017)

  • The Ninth Edition focuses on the context of compensation practice, the criteria used to compensate employees, compensation system design issues, employee benefits, the challenges of compensating key strategic employee groups, and pay and benefits around the world, preparing readers to assume the roles of successful compensation professionals.
  • Sách/Book

  • Corporate financial reporting and analysis

    • Authors: S. David Young (2019)

  • Two decades of classroom testing among INSEAD MBA students has honed this text to provide the clearest, most comprehensive model for financial statement interpretation and analysis; a concise, logically organized pedagogical framework includes problems, discussion questions, and real-world case studies that illustrate applications and current practices, and in-depth examination of key topics clarifies complex concepts and builds professional intuition. With insightful coverage of revenue recognition, inventory accounting, receivables, long-term assets, M&A, income taxes, and other principle topics, this book provides both education and ongoing reference for MBA students.
  • Sách/Book

  • A concise guide to market research : the process, data, and methods using IBM SPSS statistics

    • Authors: Marko Sarstedt; Erik Mooi (2019)

  • This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers app...
  • Sách/Book

  • Public economics : The Macroeconomic Perspective

    • Authors: Burkhard Heer (2019)

  • Today, the most pressing challenges for public economics are of macroeconomic nature: pensions, debt, income distribution, and fiscal sustainability. All these problems are compounded by the phenomenon of demographic transition and aging. This graduate textbook addresses these issues with the help of state-of-the-art macroeconomic tools that are based on a sound microfoundation and rooted in empirical evidence. Different from the standard partial-equilibrium analysis in traditional textbooks on public economics, the concept of general equilibrium helps to account for compensating or amplifying side-effects of economic policy.
  • Sách/Book

  • Qualitative marketing research : a practical text for understanding consumers

    • Authors: Dominika Maison (2019)

  • This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes.
  • Sách/Book

  • Accounting Fundamentals for Health Care Management

    • Authors: Steven A. Finkler (2019)

  • Accounting Fundamentals for Health Care Management is ideal for an introductory course in financial accounting in both undergraduate and graduate programs. With a focus on basic accounting in health care management, this essential book contains the vocabulary of and an introduction to the tools and concepts employed by finance officers. Students will learn how to assess financial information, ask the appropriate questions, and understand the jargon-laden answers.
  • Sách/Book

  • Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness

    • Authors: Christoph Preuss (2014)

  • The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit re...