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  • Authors: William J. Stevenson (2015)

  • "Stevenson's Operations Management features integrated, up-to-date coverage of current topics and industry trends, while preserving the core concepts that have made the text the market leader in this course for over a decade. Stevenson's careful explanations and approachable format support students in understanding the important operations management concepts as well as applying tools and methods with an emphasis on problem solving. Through detailed examples and solved problems, short cases and readings on current issues facing businesses, and auto-gradable end of chapter problems and application-oriented assignments available in Connect Operations Management, students learn by doing, and the Twelfth Edition continues to offer more support for 'doing Operations' than any other"--

  • Sách/Book


  • Authors: Zinovy. Radovilsky (2015)

  • Business Models for E-Commerce provides methodology and practicalexamples of selecting and implementing e-commerce business models and associated online applications. It also emphasizes managerial aspects of enterprise resources planning (ERP) systems, which are considered an integral part of e-commerce management today.

  • Sách/Book


  • Authors: Frederic Mishkin (2015)

  • Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help readers understand the policy issues debated by the media and the public at large during these trying times. Building on his expertise in macroeconomic policy making at the Federal Reserve, author Frederic S. Mishkin provides detailed, step-by-step explanations of all models and highlights the techniques used by policy makers in practic

  • Sách/Book


  • Authors: - (2015)

  • CIMA professionals integrate a complex body of investment knowledge, ethically contributing to prudent investment decisions by providing objective advice and guidance to individual and institutional investors. The CIMA certification program is the only credential designed specifically for financial professionals who want to attain a level of competency as an advanced investment consultant. Having the CIMA designation has led to more satisfied careers, better compensation, and management of more assets for higher-net-worth clients than other advisors

  • Sách/Book


  • Authors: Bradford D. Jordan (2015)

  • Fundamentals of Investments focuses on students as investment managers, giving them information to act on by placing theory and research in the proper context. The text offers a balanced, unified treatment of the four main types of financial investments―stocks, bonds, options, and futures. Topics are organized in a way that makes them easy to apply―whether to a portfolio simulation or to real life―and supported with hands-on activities. Then, resources within Connect help students solve financial problems and apply what they’ve learned. Jordan’s managerial perspective and superior pedagogy combine with a complete digital solution to help students achieve higher outcomes in the course.

  • Sách/Book


  • Authors: Fred Phillips (2015)

  • Fundamentals of Financial Accounting, presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to accounting, and is thoroughly reinforced every step of the way with an ample variety of innovative peda...

  • Sách/Book


  • Authors: Charles W.L. Hill (2015)

  • This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thinking in the field, the eleventh edition of Strategic management features an increased emphasis on the changing global economy and its role in strategic management.

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  • Authors: Philip R. Cateora (2015)

  • Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets...