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Authors: Jim Eggensperger (2022) - "Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book'...
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Authors: Colin Barrow. (2022) - Starting a business is one of those courageous and audacious decisions that many of us dream about. If you’re ready to take the leap and turn your great idea into action, or you already have, you’ll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.
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Authors: Aoife O'Donnell (2023) - "This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impa...
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Authors: John Y. Chen (2022) - The book uses his practice-based theories to provide the scaffolding for others to think about and refine their approaches to lead and find personal fulfillment and happiness in life
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Authors: Christer Sandahl (2023) - This book helps managers strike a balance between feeling and reason in a professional and ethical manner with attention to the managers position in the hierarchy of the organization. The authors argue that all managers need to develop their own leadership style based on who they are as persons, their convictions and the circumstances in which they find themselves. This book shows managers how to use judgement, experience, reflection and general knowledge to be better leaders. The book also describes managerial responsibility for the conditions that create a compassionate and effective work environment where emotions can be expressed in ways that constructively benefit the entire organization
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Authors: Becket, Michael (2021) - The book is divided into four parts, each containing specially written chapters by international experts in the relevant field. The contributors cover the institutional context for real estate investment, the main players in real estate investment, real estate appraisal and performance measurement, and real estate portfolios and risk management.
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Authors: L. Vogel, Harold (2020) - The tenth edition of Entertainment Industry Economics is the definitive reference on the economics of film, music, television, advertising, broadcasting, cable, casinos, publishing, arts and culture, performing arts, toys and games, sports, and theme parks.
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Authors: Madaleno, Mara (2022) - This book discusses the financial instruments firms use to manage the different kind of financial risks, such as interest rate risk, corporate risk, credit risk, liquidity and default risk and is intended to help the reader understand the risk management practices in different countries, and their relationship to firms’ performance, and other dimensions of companies”.
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Authors: Atrill, Peter (2020) - This book has been written for those wishing to achieve a broad understanding of financial management at either undergraduate or postgraduate/post-experience level. It is aimed primarily at students who are studying financial management as part of their course in business, management, accounting, economics, computing, or some other area. The book should also be suitable for those not engaged in formal study but, nevertheless, need to understand financial management to help manage their business
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Authors: S. Gutterman, Alan (2020) - This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.
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