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  • Sách/Book

  • Public relations cases : international perspectives

    • Authors: Danny Moss (2022)

  • "This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical...
  • Sách/Book

  • Leadership : six studies in world strategy

    • Authors: Henry Kissinger (2022)

  • "Henry Kissinger, consummate diplomat and statesman, examines the strategies of six great twentieth-century figures and brings to life a unifying theory of leadership and diplomacy "Leaders," writes Henry Kissinger in this compelling book, "think and act at the intersection of two axes: the first, between the past and the future; the second, between the abiding values and aspirations of those they lead. They must balance what they know, which is necessarily drawn from the past, with what they intuit about the future, which is inherently conjectural and uncertain. It is this intuitive grasp of direction that enables leaders to set objectives and lay down a strategy." In Leadership, Kissinger analyses the lives of six extraordinary leaders through the distinctive strategies of statecr...
  • Sách/Book

  • Organizational listening for strategic communication : building theory and practice

    • Authors: Katie R. Place (2023)

  • "Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and...
  • Sách/Book

  • Leading the digital workforce : IT leadership peak performance and agility

    • Authors: Jeffrey W. Brown (2023)

  • "Future IT leaders won't be technology leaders, they'll be business leaders who understand technology. Leading the Digital Workforce takes a fresh look at technology leadership, exploring how to lead and manage in today's digital workplace where the pace of change is exponential. This book walks you through building personal resiliency and avoiding stress and burnout to creating a strategy, building a high-performance team and examining how technology will change the workforce of the future. Technology leadership requires a unique set of skills, which is why traditional leadership approaches don't always work. This book provides actionable advice on how to create a culture of innovation while driving successful change initiatives. Leading the Digital Workforce provides strategies fo...
  • Sách/Book

  • Image segmentation : principles, techniques, and applications

    • Authors: Tao Lei (2023)

  • Image Segmentation: Principles, Techniques, and Applications is an up-to-date collection of recent techniques and methods devoted to the field of computer vision. Covering fundamental concepts, new theories and approaches, and a variety of practical applications including medical imaging, remote sensing, fuzzy clustering, and watershed transform.
  • Sách/Book

  • Internal communication and employer brands

    • Authors: Ana Tkalac Verčič (2023)

  • The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations,
  • Sách/Book

  • Strategic communication and AI : public relations with intelligent user interfaces

    • Authors: Simon Moore (2022)

  • "This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - via computers, phones, robots, public displays etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare and entertainment to community relations, crisis management and activism. They also explore the implications for public relations of how technologies...
  • Sách/Book

  • How to become a world-class manager : skills and insights for unleashing your leadership potential

    • Authors: Wayne Clarke (2023)

  • "Whether you're an aspiring manager, in middle management or a global executive, gain the skills, insights and confidence you need to become a world-class manager. Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That leaves a huge opportunity for success for anyone who develops their skills to become a world-class manager. This ground-breaking book uncovers the secrets of success through key insights across all sectors and all disciplines of business, from time management and meetings to developing strategies and building a team. As a globally renowned leadership expert, Wayne Clarke brings his wealth of expertise to this book, distilling the key insights and skills from his globally bestselling course. Supported by a range of diverse ...
  • Sách/Book

  • Leadership

    • Authors: Christina Osborne (2022)

  • Following a clear, accessible approach and using bold graphics and bite-sized text, this beginner's guide to leadership will take you from a good leader to a great one!--