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  • Sách/Book

  • Marketing research : An Applied Orientation

    • Authors: Malhotra, Naresh K (2020)

  • The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
  • Sách/Book

  • Macroeconomics

    • Authors: Abel, Andrew (2020)

  • The 10th Edition features new applications, boxes, and problems throughout. It also reflects recent events and developments in the field, such as the recent crisis in the US and Europe and the many new tools used by the Federal Reserve in response.
  • Sách/Book

  • Accounting Information Systems

    • Authors: B. Romney, Marshall (2022)

  • The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of accounting systems, and how accountants can use AIS to add value to an organisation. Not only will students see how AIS has changed the role of an accountant, but they’ll also be prepared for a successful accounting career in public practice, industry, or government. Samples Download the detailed table of contents Preview sample pages from Accounting Information Systems.
  • Sách/Book

  • Management

    • Authors: Robbins, Stephen P (2021)

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  • Sách/Book

  • Research methods for business students

    • Authors: Saunders, M. N. K (2023)

  • Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.
  • Sách/Book

  • Accounting and finance : an introduction

    • Authors: McLaney, E. J (2020)

  • We recognise that most readers will not have studied accounting or finance before, and we have therefore tried to write in a concise and accessible style, minimising the use of technical jargon. We have also tried to introduce topics gradually, explaining everything as we go. Where technical terminology is unavoidable we try to provide clear explanations"--
  • Sách/Book

  • Developing Management Skills

    • Authors: Whetten, David (2020)

  • The 10th Edition features contemporary examples, new skill assessments and cases, updated research, and tangible, relevant goals for students to work toward. By focusing on the essential skills for success, students will be able to see what managers actually “do,” and how they transform those management concepts into practical, actionable techniques.
  • Sách/Book

  • Essentials of MIS Jane

    • Authors: Laudon, Kenneth (2023)

  • The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).
  • Sách/Book

  • Practice-Oriented Marketing: Basics – Instruments – Case Studies

    • Authors: Kreutzer, Ralf T (2023)

  • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.