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  • Sách/Book

  • International trade : theory and policy

    • Authors: Krugman, Paul R (2023)

  • International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to trade theory is followed by detailed coverage of policy applications.
  • Sách/Book

  • Design thinking for tech: solving problems and realizing value in 24 hours

    • Authors: Anderson, George (2023)

  • Design Thinking is both a process and a set of techniques and exercises useful for thinking through and solving problems faster than otherwise possible. Hour 1 commences Part I called "Design Thinking Basics," where we assemble and align around the Design Thinking Cycle for Progress and a Design Thinking Model for Tech (Hours 1-5). Subsequent Parts of the book include Part II Understanding Broadly (Hours 6-9), Part III, "Thinking Differently" (Hours 10-14), Part IV, "Delivering Value" (Hours 15-18), and Part V, "Iterating for Progress" (Hours 19-24)"--
  • Sách/Book

  • Campus economics : how economic thinking can help improve college and university decisions

    • Authors: Baum, Sandy (2023)

  • An invaluable primer on the role economic reasoning plays in campus debate and decision making. Campus Economics provides college and university administrators, trustees, and faculty with an essential understanding of how college finances actually work. Sandy Baum and Michael McPherson explain the concepts needed to analyze the pros, the cons, and the trade-offs of difficult decisions, and offer a common language for discussing the many challenges confronting institutions of higher learning today, from COVID-19 to funding cuts and declining enrollments
  • Sách/Book

  • Recent advances in the theory of third-degree price discrimination : a nexus to network effects, innovation, and behavioral aspects

    • Authors: Adachi, Takanori (2023)

  • This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers. Its welfare evaluation is often difficult because it entails two countervailing effects: on one hand, it exploits surplus from consumers who have high willingness-to-pay, but on the other hand, it generates gains from trade from consumers who otherwise would not purchase the good.
  • Sách/Book

  • Retail management : a strategic approach

    • Authors: Berman, Barry (2020)

  • Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making
  • Sách/Book

  • Management and organisational behaviour

    • Authors: Mullins, Laurie J (2023)

  • An insight into people-organisational relationship and interrelated influences on human behaviour. Management and Organisational Behaviour, 13th edition, by Mullins and Rees guides students through the understanding, prediction and control of human behaviour at work by applying theories, developing critical thinking and engaging with case studies
  • Sách/Book

  • Financial modeling

    • Authors: Benninga, Simon (2021)

  • A revision of a leading finance textbook for the advanced undergraduate/Master's market"--
  • Sách/Book

  • Doing digital : lessons from leaders

    • Authors: Skinner, Chris (2020)

  • There has been lots of discussion of digital and open banking, banking-as-a-service, banking platforms, FinTech and TechFin and more, over the past decade. This all indicates that we are in a decade of rapid cycle change that presents huge challenges and huge opportunities. Billion-dollar unicorns appear rapidly, whilst internet giants achieve global domination.
  • Sách/Book

  • Project management absolute beginner's guide

    • Authors: Horine, Greg (2022)

  • This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience.