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  • Sách/Book

  • Customer Engagement in Theory and Practice: A Marketing Management Perspective

    • Authors: Żyminkowska, Katarzyna (2019)

  • An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
  • Sách/Book

  • A guide to the project management body of knowledge (PMBOK guide)

    • Authors: - (2013)

  • A Guide to the Project Management Body of Knowledge (PMBOK® Guide) —Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results.
  • Sách/Book

  • International project management

    • Authors: Mohammadian, Hamid Doost (2019)

  • International Project Management will bridge the gap of knowledge and highlight the modern and effective findings related to international project management, value engineering, and multinational cooperation. The author teaches about specifics of international project management and he defines what exactly a project should contain, sharing personal examples as well as models that include all the required steps to reach the set goals.
  • Sách/Book

  • Essentials of strategic management: the quest for competitive advantage

    • Authors: Gamble, John (2019)

  • Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content
  • Sách/Book

  • The Negotiation Challenge: How to Win Negotiation Competitions

    • Authors: Smolinski, Remigiusz (2018)

  • Inspired by The Negotiation Challenge, a leading annual student negotiation competition, this book includes 16 ready-to-use, competition-tested negotiation roleplay simulations with thorough instructional debriefs that suggest both optimal strategies and discuss potential results.
  • Sách/Book

  • Financial and managerial accounting

    • Authors: Warren, Carl S (2019)

  • This leading book's business examples provide a meaningful context as they demonstrate how each chapter�s content fits into the big picture. The authors clearly connect fundamental accounting concepts to real businesses today. For example, each chapter begins with a real-world company opener that is linked to applicable content throughout the chapter.
  • Sách/Book

  • Managing sustainable business : an executive education case

    • Authors: Gilbert G. Lenssen (2019)

  • The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
  • Sách/Book

  • Foreign exchange market intervention : market microstructure models and empirical investigations

    • Authors: Danila, Nevi (2019)

  • This book develops new econometric models which have produced results for sound FOREX and financial management strategies. This book is multi-disciplinary, technical and specialized, but focused on contemporary and emerging issues in FOREX and financial markets in addressing the issues of financial markets and for theory and hypothesis development which have general implications for finance theory.
  • Sách/Book

  • Foreign investment under the comprehensive economic and trade agreement (CETA). Edited by: Makane Moïse Mbengue, Stefanie Schacherer

    • Authors: - (2019)

  • This book analyzes the investment chapter of a new type of trade agreement between Canada and the European Union to help readers gain a better understanding of this mega-regional deal, which includes foreign investment protection. It first provides background information on the Comprehensive Economic and Trade Agreement (CETA), particularly focusing on the chapter on foreign investment, including the rules on the entry of investments, their protection and the stringent dispute settlement mechanism.
  • Sách/Book

  • Principles of microeconomics

    • Authors: Mankiw, N. Gregory (2014)

  • PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be the most popular and widely-used economics textbook among today's students. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.