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  • Sách/Book

  • Principles of Microeconomics

    • Authors: Karl E. Case (2019)

  • This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For one-semester courses in the principles of microeconomics. An introduction to the functioning of the economy and the power and breadth of economics.
  • Sách/Book

  • Digital marketing : strategic planning & integration

    • Authors: Annmarie Hanlon (2019)

  • The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing
  • Sách/Book

  • Global logistics and supply chain management

    • Authors: Chandra Lalwani (2012)

  • The latest edition of Global Logistics and Supply Chain Management conveys to both advanced students and practitioners the diverse operational and strategic content of the subjects of logistics and supply chain management. Logistics is a key driver of globalization and facilitator of international trade and development
  • Sách/Book

  • A practical guide to logistics : an introduction to transport, warehousing, trade and distribution

    • Authors: Jerry Rudd (2019)

  • A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge....
  • Sách/Book

  • Bài giảng toán tài chính

    • Authors: Nguyễn Trung Trực (2010)

  • Cung cấp kiến thức toán cơ bản áp dụng trong lĩnh vực tài chính: lãi suất và chiết khấu theo lãi đơn; tài khoản vãng lai của ngân hàng thương mại; lãi gộp và chiết khấu theo lãi gộp; chuỗi niên kim; thanh toán nợ thông thường; thanh toán nợ trái phiếu
  • Sách/Book

  • Cẩm nang quản trị công ty

    • Authors: - (2010)

  • Cuốn Cẩm nang này cung cấp những kiến thức đầy đủ và cập nhật về cả lý luận và thực tiễn điển hình được đúc rút từ kinh nghiệm khu vực và quốc tế. Hy vọng cuốn Cẩm nang sẽ giúp ích cho các công ty cổ phần đại chúng, đặc biệt là các công ty đại chúng niêm yết những kiến thức và kinh nghiệm nhằm nâng cao tính chuyên nghiệp trong tổ chức, vận hành công ty và nâng cao giá trị doanh nghiệp trên thị trường chứng khoán. Nâng cao khả năng thực hiện và áp dụng các nguyên tắc
  • Sách/Book

  • Advertising and promotion : an integrated marketing communications perspective

    • Authors: George E, Belch (2018)

  • In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
  • Sách/Book

  • Financial Accounting and Reporting

    • Authors: Barry Elliott (2019)

  • The 19th edition of this market-leading text provides a comprehensive overview of financial accounting and reporting, with the aim of ensuring you are able to prepare and also critically discuss IFRS compliant financial statements. With balanced coverage of theoretical principles and up-to-date practical application of current international standards, the authors provide essential knowledge for advancing your studies and career.
  • Sách/Book

  • Strategic supply chain management

    • Authors: Syed Abdul Rehman Khan (2019)

  • This book covers the scope of supply chain and logistics, which has continued to grow with a rapid speed. The book includes core aspects of supply chain and logistics philosophy and practice. The authors then cover the general principles of supply chain and logistics that can be applied in countries throughout the world.