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  • Sách/Book

  • The sage handbook of digital marketing

    • Authors: Annmarie Hanlon (2022)

  • This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics
  • Sách/Book

  • Machine learning for business analytics : concepts, techniques and applications in RapidMiner

    • Authors: Galit Shmueli (2023)

  • Machine learning--also known as data mining or data analytics-- is a fundamental part of data science. It is used by organizationsin a wide variety of arenas to turn raw data into actionableinformation. Machine Learning for Business Analytics: Concepts, Techniques, and Applications in RapidMiner provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques
  • Sách/Book

  • Maritime ports, inland corridors and logistics

    • Authors: Cyrille Bertelle (2024)

  • "This book aims to highlight the interrelations between maritime ports, inland corridors and logistics. Inland corridors could be defined as major arteries for inland transportation from and to the maritime port. They link together one or several ports located on the maritime range with one or several major inland metropolitan areas. The efficiency of international supply chains depends not only on the smooth operations in the port but also on the efficiency of inland distribution in terms of cost, reliability, added value services for the goods, safety and finally the environment. With contributions from international experts, the book offers a transversal perspective on logistics corridor development using case studies on the Seine Axis, amongst others. Organised into four key sec...
  • Sách/Book

  • Knowledge management and knowledge sharing: business strategies and an emerging theoretical field

    • Authors: Marco Valeri (2024)

  • The book examines the ability of an organization to recognize the value of new external information and knowledge, assimilate and apply them, which plays a critical role in determining innovative output. It introduces and highlights the importance of knowledge-sharing performance. In particular, it analyzes the knowledge-sharing process and its impact on the innovation capability and innovation performance of the firms. The book is an interesting read for both researchers and practitioners in this field
  • Sách/Book

  • Leadership and management in healthcare : a guide for medical and dental practitioners

    • Authors: Stefan Abela (2023)

  • This book is a comprehensive guide to leadership in healthcare and the management of complex clinical scenarios in the medical or dental practice. Training in leadership and hospital management is not part of the curriculum and so guidance is often not provided in depth. This book outlines strategies for dealing with the management problems that arise in the healthcare profession, and it prepares the reader for interviews, examinations and the supervision of a team.
  • Sách/Book

  • Principles of Microeconomics

    • Authors: Karl E. Case (2019)

  • This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For one-semester courses in the principles of microeconomics. An introduction to the functioning of the economy and the power and breadth of economics.
  • Sách/Book

  • Foundations of real estate financial modelling

    • Authors: Roger Staiger (2024)

  • NAMED ONE OF THE BEST COMMERCIAL REAL ESTATE BOOKS BY THE MOTLEY FOOL "Staiger gives us the technical tools needed to build robust pro forma modeling around our real estate assets." -MillionAcres An ideal companion in the classroom and the boardroom, this new edition of Foundations of Real Estate Financial Modeling will make even novices the "...experts in the room on [their] chosen asset class" (MillionAcres). This complete update and revision offers a step-by-step introduction to building and understanding the models underlying investments from single family rentals to entire development projects
  • Sách/Book

  • Digital marketing : strategic planning & integration

    • Authors: Annmarie Hanlon (2019)

  • The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing