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  • Sách/Book

  • E-Commerce for Entrepreneurs : launch your e-commerce startup with strong technology and digital marketing

    • Authors: Sudeshna Chakraborty (2020)

  • In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry.
  • Sách/Book

  • Principles of Microeconomics

    • Authors: N. Gregory Mankiw (2024)

  • My goal in this book is to transmit this way of thinking to the widest possible audience and to convince readers that it illuminates much about their lives and the world around them. Economics aims to understand the world in which we live. Most chapters of this book include Case Studies that illustrate how the principles of economics can be applied. In the News boxes offer excerpts from newspapers, magazines, and online news sources to show how economic ideas shed light on current issues facing society. After students finish their first course in economics, they should think about news reports from a new perspective and with greater insight. To keep the study of economics fresh and relevant for each new cohort of students, I update each edition to keep pace with the ever-changing wo...
  • Sách/Book

  • Marketing and the customer value chain : integrating marketing and supply chain management

    • Authors: Thomas Fotiadis (2022)

  • Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes. Key aspects of Supply Chain Management are discussed in detail, including material handling, unit load, handling systems and equipment, as well as warehousing and transportation, design and packaging. The book then goes on to explore the marketing functions of intangible products (service...
  • Sách/Book

  • Complementarity in organizations : strategy, leadership, management, talent and engagement in the Fourth Industrial Revolution

    • Authors: Paul Turner (2022)

  • The Fourth Industrial Revolution will fundamentally alter the way we live, work, and relate to one another. Robotics, AI, neuro-technologies and autonomous vehicles will alter behaviours, relationships, and meaning. In this context, an important question that organizations must ask themselves is how can they adapt their business models and values to compete successfully? In answering this question, this book applies the concept of complementarity to business areas that are often dealt with independently: strategy, leadership, management, talent and engagement.
  • Sách/Book

  • Financial Economtrics with Python: A Pythonic Guide for 2024

    • Authors: Hayden Van Der Post (2024)

  • Financial econometrics is the backbone of modern financial theory and practice. It provides the tools and techniques required to make informed decisions, manage risks, and maximize returns. But the vastness of this subject can often be daunting. This book was crafted to demystify these complex concepts and techniques, providing a clear and practical pathway to mastery, all through the versatile and powerful lens of Python.
  • Sách/Book

  • Digital operating model : the future of business

    • Authors: Rajesh Sinha (2022)

  • "In this book, CEOs, CFOs, CIOs and Chief Digital Officers of organizations who have embarked on the journey of digital transformation but have not been able to fully realize the benefits will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and actions of real-life examples of those who have attempted and achieved digital acceleration on their own or in client organizations, readers will learn the proper methods of creating multiple digital accelerators, how to culturally align to new agile ways of delivering rapid solutions, and become aware of new mantras of the API economy which can place digital strategy as the champion of today's successful business. Readers will learn ho...
  • Sách/Book

  • Why do people migrate? : labour market security and migration decisions

    • Authors: Maciej Duszczyk (2019)

  • By looking at case studies from around Europe, this book focuses the impact of the expected labour market security on migration decision-making and will prove invaluable for researchers, leaders and policy makers in the field of politics and migration studies.
  • Sách/Book

  • Principles of microeconomics

    • Authors: N. Gregory Mankiw (2020)

  • The 8th edition continues this approach while lessening the mathematical details without losing rigour. It provides students with a foundation to continue on to advanced work in economics but also speaks to those who may pursue another discipline. Figures in the book have been updated with recent data from Statistics Canada. New “Ask the Experts” boxes feature opinions from the world’s most prominent economists, including topics such as minimum wage impact and trade deals. Mankiw emphasizes big-picture ideas, ensuring students are grounded in the key concepts and principles that every first-year student should know in order to flourish.