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  • Sách/Book


  • Authors: Adachi, Takanori (2023)

  • This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers. Its welfare evaluation is often difficult because it entails two countervailing effects: on one hand, it exploits surplus from consumers who have high willingness-to-pay, but on the other hand, it generates gains from trade from consumers who otherwise would not purchase the good.

  • Sách/Book


  • Authors: Berman, Barry (2020)

  • Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making

  • Sách/Book


  • Authors: Mullins, Laurie J (2023)

  • An insight into people-organisational relationship and interrelated influences on human behaviour. Management and Organisational Behaviour, 13th edition, by Mullins and Rees guides students through the understanding, prediction and control of human behaviour at work by applying theories, developing critical thinking and engaging with case studies

  • Sách/Book


  • Authors: Benninga, Simon (2021)

  • A revision of a leading finance textbook for the advanced undergraduate/Master's market"--

  • Sách/Book


  • Authors: Skinner, Chris (2020)

  • There has been lots of discussion of digital and open banking, banking-as-a-service, banking platforms, FinTech and TechFin and more, over the past decade. This all indicates that we are in a decade of rapid cycle change that presents huge challenges and huge opportunities. Billion-dollar unicorns appear rapidly, whilst internet giants achieve global domination.

  • Sách/Book


  • Authors: Horine, Greg (2022)

  • This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience.

  • Sách/Book


  • Authors: Meredith, Jack R (2016)

  • Operations and Supply Chain Management for MBAs, 6th Edition, provides an introduction to the basic concepts of operations and supply chain management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained with less quantitative and more conceptual content.

  • Sách/Book


  • Authors: Biçer, Işık (2023)

  • This book is intended for undergraduate and graduate students of supply chain management with a focus on supply chain analytics. It also prepares practitioners to make better decisions in this field.

  • Sách/Book


  • Authors: Lasrado, Flevy (2019)

  • Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy. Focusing particularly on the United Arab Emirates (UAE), the author offers practical suggestions for improving and enhancing innovation, and ultimately achieving results. Both creativity and innovation have become pillars for leveraging competitive advantage in recent years, and therefore this book is a vital read for anyone engaged in ensuring sustainable development in organisations, particularly those within the Middle East.