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  • Sách/Book

  • Supply chain management : a logistics perspective

    • Authors: Coyle, John J. (John Joseph) (2016)

  • The tenth edition of SUPPLY CHAIN MANAGEMENT: A LOGISTICS PERSPECTIVE refined its focus on the supply chain approach by blending logistics theory with practical applications and includes updated material on the latest technology, transportation regulations, pricing, and other issues.
  • Sách/Book

  • Multi-Criteria Decision Making in Maritime Studies and Logistics : Applications and Cases

    • Authors: Lee, Paul Tae-Woo (2018)

  • This book describes a wide range real-case applications of Multi-Criteria Decision Making (MCDM) in maritime related subjects including shipping, port, maritime logistics, cruise ports, waterfront developments, and shipping finance, et cetera In such areas, researchers, students and industrialists, in general, felt struggling to find a step-by-step guide on how to apply MCDM to formulate effective solutions to solving real problems in practice. This book focuses on the in-depth analysis and applications of the most well-known MDCM methodologies in the aforementioned areas. It brings together an eclectic collection of twelve chapters which seek to respond to these challenges
  • Sách/Book

  • International marketing in times of sustainability and digitalization

    • Authors: Graf, Erika (2023)

  • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
  • Sách/Book

  • Business marketing management in a Business-to-Business context

    • Authors: D.P. Warne (2023)

  • This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers.
  • Sách/Book

  • Applied Statistics Business Economics

    • Authors: Doane, David P (2018)

  • Provide More In-Depth Explanation of the Why and Let the Software Take Care of the How The emphasis of the 6th edition remains the same; thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing limitations of statistics.
  • Sách/Book

  • New Models for Sustainable Logistics : Internalization of External Costs in Inventory Management

    • Authors: Digiesi, Salvatore (2016)

  • This book introduces new inventory models to support decision-making when cost of externalities are jointly considered along with costs of logistics. Internalization of cost of externalities gives rise to new logistics costs estimates and functions which managers, researchers, lecturers and students should refer in facing with logistics issues. This book focuses on freight transports of industrial production systems.
  • Sách/Book

  • Strategic marketing planning : a step-by-step approach

    • Authors: Alsem, K. J (2024)

  • This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values.
  • Sách/Book

  • Macroeconomic Theory

    • Authors: Böhm, Volker (2017)

  • This textbook offers a unique approach to macroeconomic theory built on microeconomic foundations of monetary macroeconomics within a unified framework of an intertemporal general equilibrium model extended to a sequential and dynamic analysis. It investigates the implications of expectations and of stationary fiscal policies on allocations, on the quantity of money, and on the dynamic evolution of the economy with and without noise.