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  • Sách/Book


  • Authors: Maureen Guirdham (2005)

  • Communicating Across Cultures at Work, 2nd edition examines intercultural communication in the workplace. Firmly grounded in theory, it offers practical suggestions on how people can develop cultural awareness and communication skills to enable greater understanding and appreciation of those from different backgrounds.

  • Sách/Book


  • Authors: Bob Dignen (2011)

  • This is a series of innovative courses from leading business English authors. Titles cover core business skills such as Presentations, Negotiations and Meetings as well as newer areas that focus on current trends in business and management. The series is aimed at intermediate and upper-intermediate students (CEF B1/B2).

  • Sách/Book


  • Authors: Yunxia Zhu (2005)

  • This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study.

  • Sách/Book


  • Authors: Jacque Lynn Foltyn (2022)

  • For the international cast of contributors to this volume being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft manufacturing, packaging, marketing, and archives.

  • Sách/Book


  • Authors: Steven R. Terrell (2015)

  • The encouraging book that has guided thousands of students step by step through crafting a strong dissertation proposal is now in a thoroughly revised second edition. It includes new guidance for developing methodology-specific problem statements, an expanded discussion of the literature review, coverage of the four-chapter dissertation model, and more. Terrell demonstrates how to write each chapter of the proposal, including the problem statement, purpose statement, and research questions and hypotheses; literature review; and detailed plans for data collection and analysis. “Let's Start Writing” exercises serve as building blocks for drafting a complete proposal. Other user-friendly features include case-study examples from diverse disciplines.

  • Sách/Book


  • Authors: Jeremy Taylor (2012)

  • IELTS Advantage is a series of fully comprehensive coursebooks offering step-by-step guidance to achieving a high IELTS score of 6.5 - 7.0 or higher. Students are guided through the different stages of the IELTS papers, using lively material covering a very wide range of topics that are likely to occur in the exam.

  • Sách/Book


  • Authors: Heather Bowe (2007)

  • The book examines the ways in which the spoken and written word may be interpreted differently depending on the context and expectations of the participants. Intercultural communication involves additional sociocultural dimensions to the context. Examples are drawn from a variety of languages and cultures - ranging from Japan to Germany to the Americas, to Africa and to Australia.

  • Sách/Book


  • Authors: Sylee Gore (2007)

  • Oxford English for Marketing and Advertising được biên soạn bởi giáo sư Sylee Gore là cuốn giáo trình về tiếng anh chuyên ngành kế toán chi tiết nhất cho dân marketing và quảng cáo thuộc bộ giáo trình Express dành cho người đi làm của Đại học Oxford. Một bộ giáo trình tương đương với một khóa học 25-30 tiếng, thích hợp cho những bạn muốn học tiếng anh chuyên ngành marketing và quảng cáo cấp tốc, những người muốn nói chuyện với đồng nghiệp và khách hàng một cách tự tin và lưu loát hơn