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  • Book

  • Consumer behavior : building marketing strategy

    • Authors: David L. Mothersbaugh (2016)

  • Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon ...
  • Book

  • Public finance and public policy

    • Authors: Jonathan Gruber (2013)

  • The book quickly became the market-leading text for Public Finance and Public Policy courses, and the margin is growing. Thoroughly updated, this timely new edition gives students the basic tools they need to understand the driving issues of public policy today, including healthcare, education, global climate change, entitlements, and more.
  • Book

  • Introduction to Parallel Computing : From Algorithms to Programming on State-of-the-Art Platforms

    • Authors: Roman Trobec (2018)

  • Advancements in microprocessor architecture, interconnection technology, and software development have fueled rapid growth in parallel and distributed computing. However, this development is only of practical benefit if it is accompanied by progress in the design, analysis and programming of parallel algorithms. This concise textbook provides, in one place, three mainstream parallelization approaches, Open MPP, MPI and OpenCL, for multicore computers, interconnected computers and graphical processing units. An overview of practical parallel computing and principles will enable the reader to design efficient parallel programs for solving various computational problems on state-of-the-art personal computers and computing clusters. Topics covered range from parallel algorithms, program...
  • Book

  • The Norton Introduction to Literature.

    • Authors: Kelly J. Mays (2016)

  • One of the more popular features of recent editions of The Norton Introduction to Literature are the albums that invite students to consider and compare works linked by author, subgenre, subject matter, or setting, and so on. You will find fifteen such albums in the Thirteenth Edition, including an entirely new one featuring science fiction by Octavia Butler, Ray Bradbury, William Gibson, and Jennifer Egan
  • Book

  • Adobe Illustrator CC : 2019 release

    • Authors: Brian Wood (2019)

  • Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Illustrator CC (2019 release) choose Adobe Illustrator CC Classroom in a Book (2019 release) from the best-selling series of hands-on software training workbooks from Adobe Press. The 15 project-based lessons show users the key techniques for realizing your creative potential with Adobe Illustrator CC. Following hands-on step-by-step projects, users create logos, illustrations, posters, and more. Explore the new streamlined Tools panel and all of the features essential for being creative in Illustrator, including working with the Shaper tool and Live Shapes along with dynamic symbols to streamline graphics creation. Create website assets and export them in multiple formats to support modern re...
  • Book

  • Contrastive Linguistics

    • Authors: Ping Ke (2019)

  • This book serves as an introduction to contrastive linguistics - the synchronic study of two or more languages, with the aim of discovering their differences and similarities, especially the former, and applying these discoveries to related areas of language study and practice. It discusses the principles and methods, and contrasts English, Chinese, German, and other languages at phonological, lexical, grammatical, textual, and pragmatic levels, focusing more on the useful insights contrastive analysis provides into real-world problems in fields such as applied linguistics, translation and translation studies, English or Chinese as a foreign language, and communication than on the discipline itself.