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  • Sách/Book


  • Authors: Paola Ferretti (2023)

  • This book provides the foundational knowledge essential for comprehending the functioning of financial markets and institutions and their current challenges. First, the book provides a general overview on the functioning of the EU financial system, examining financial markets and financial intermediaries features and activity and their contribution to economic growth.

  • Sách/Book


  • Authors: Nguyễn Trung Trực (2010)

  • Cung cấp kiến thức toán cơ bản áp dụng trong lĩnh vực tài chính: lãi suất và chiết khấu theo lãi đơn; tài khoản vãng lai của ngân hàng thương mại; lãi gộp và chiết khấu theo lãi gộp; chuỗi niên kim; thanh toán nợ thông thường; thanh toán nợ trái phiếu

  • Sách/Book


  • Authors: Michael Parkin (2023)

  • To change the way students see the world: this is my goal in teaching economics and in writing this book. Three facts about students are my guiding principles. First, they want to learn, but they are over-whelmed by the volume of claims on their time and energy. So, they must see the relevance to their lives and future careers of what they are being asked to learn. Second, students want to get it, and get it quickly. So, they must be presented with clear and succinct explanations. And third, students want to make sense of today's world and be better prepared for life after school. So, they must be shown how to apply the timeless principles of economics and its models to illuminate and provide a guide to understanding today's events and issues, and the future challenges they are like...

  • Sách/Book


  • Authors: - (2010)

  • Cuốn Cẩm nang này cung cấp những kiến thức đầy đủ và cập nhật về cả lý luận và thực tiễn điển hình được đúc rút từ kinh nghiệm khu vực và quốc tế. Hy vọng cuốn Cẩm nang sẽ giúp ích cho các công ty cổ phần đại chúng, đặc biệt là các công ty đại chúng niêm yết những kiến thức và kinh nghiệm nhằm nâng cao tính chuyên nghiệp trong tổ chức, vận hành công ty và nâng cao giá trị doanh nghiệp trên thị trường chứng khoán. Nâng cao khả năng thực hiện và áp dụng các nguyên tắc

  • Sách/Book


  • Authors: Christian A. Conrad (2022)

  • This textbook provides a comprehensive overview of macroeconomic relationships and explains the most important macroeconomic variables in an easy-to-understand manner. The reader is introduced to important macroeconomic variables such as inflation and aggregate demand in chapters that build on one another. They learn, among other things, how economic crises arise or the role and functioning of money, capital and goods markets. The aim is to provide the reader with economic knowledge that can be applied in business practice. The economics material has been deliberately selected so that business studies content is usefully supplemented.

  • Sách/Book


  • Authors: - (2024)

  • "Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by loo...

  • Sách/Book


  • Authors: Gaskin, Shelley (2019)

  • The series uses a project-based approach that clusters learning objectives around projects, rather than software features, so students can practice solving real business problems. Gaskin uses easy-to-follow Microsoft Procedural Syntax so students always know where to go on the ribbon

  • Sách/Book


  • Authors: L. Randall Wray (2024)

  • This book, a revised new edition, examines how money is created and how it functions within global exchange rate regimes to highlight how monetary policy can promote economic growth, full employment, and price stability. It provides an introduction to the basics of macroeconomic accounting and the domestic monetary system, as well as fiscal operations, tax policy for sovereign nations, and alternative exchange rate regimes.

  • Sách/Book


  • Authors: Robert Karamagi (-)

  • This book aims to provide you with an understanding of the nature of an enterprise and entrepreneurship. It introduces the role of the entrepreneur, innovation and technology in the entrepreneurial process, and describes and applies management functions. It also examines complexities of entrepreneurial dynamics and the strategic planning process. The book focuses on providing the knowledge and skills in information and technology entrepreneurship and management. It presents and analyzes various topics such as theories of management and the roles managers play in an IT organization, organizational design decisions and leadership styles, innovation stimulation and business plan development, entrepreneur financial management, competitors analysis, marketing strategies and market mix co...