- Sách/Book
Authors: Ruiz, Ignacio (2022) - "The computational demand of risk calculations in financial institutions has ballooned. Traditionally, this has led to the acquisition of more and more computer power -- some banks have farms in the order of 50,000 CPUs, with running costs in the multimillions of dollars -- but this path is no longer economically or operationally viable. Algorithmic solutions represent a viable way to reduce costs while simultaneously increasing risk calculation capabilities
|
- Sách/Book
Authors: Dirk vom Lehn (2024) - "Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within this organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions thro...
|
- Sách/Book
Authors: Zheng, Jianying (2023) - Advanced and systematic examination of the design and analysis of networked control systems and multi-agent systems. Control Over Communication Networks provides a systematic and nearly self-contained description of the analysis and design of networked control systems (NCSs) and multi-agent systems (MASs) over imperfect communication networks, with a primary focus on fading channels and delayed channels. The text characterizes the effect of communication channels on the stability and performance of NCSs, and further studies the joint impact of communication channels and network topology on the consensus of MASs. By integrating communication and control theory, the four highly-qualified authors present fundamental results concerning the stabilization of NCSs over power-constrained fa...
|
- Sách/Book
Authors: N.Gregory Mankiw (2023) - Đây là lần đầu tiên cuốn sách Kinh tế học của Tác giả N.Gregory Mankiw được dịch sang Tiếng Việt và phát hành tại Việt Nam. Về nội dung 2 cuốn sách, với các khái niệm phổ biến và khái quát nhất về kinh tế vi mô và vĩ mô cũng như những giải thích về các cơ chế hoạt động của nền kinh tế, bộ giáo trình bao gồm 16 phần cung cấp cho người đọc các kiến thức khá toàn diện và chuyên sâu về các nguyên lý kinh tế học như các lý thuyết cổ điển, các lý thuyết về phát triển: nền kinh tế trong dài hạn, các lý thuyết về vòng tròn kinh tế: nền kinh tế trong ngắn hạn, các yếu tố vi mô ẩn sau kinh tế vĩ mô, các tranh luận về chính sách vĩ mô
|
- Sách/Book
Authors: David Shapiro (2022) - "Principles of Macroeconomics 3e covers the scope and sequence of most one semester introductory macroeconomics courses. The third edition takes a balanced approach to the theory and application of macroeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have also b...
|
- Sách/Book
Authors: Stephens, Rod (2023) - A concise introduction to database design concepts, methods, and techniques in and out of the cloud In the newly revised second edition of Beginning Database Design Solutions: Understanding and Implementing Database Design Concepts for the Cloud and Beyond, Second Edition, award-winning programming instructor and mathematician Rod Stephens delivers an easy-to-understand guide to designing and implementing databases both in and out of the cloud.
|
- Sách/Book
Authors: Raja, Rohit (2022) - The book features: A review of the state-of-the-art in data mining and machine learning, A review and description of the learning methods in human-computer interaction, Implementation strategies and future research directions used to meet the design and application requirements of several modern and real-time applications for a long time, The scope and implementation of a majority of data mining and machine learning strategies.
|
- Sách/Book
Authors: Yarali, Abdulrahman (2023) - The transition from the fifth generation of wireless communication (5G) to the coming sixth generation (6G) promises to be one of the most significant phases in the history of telecommunications. The technological, social, and logistical challenges promise to be significant, and meeting these challenges will determine the future of wireless communication. Experts and professionals across dozens of fields and industries are beginning to reckon seriously with these challenges as the 6G revolution approaches. From 5G to 6G provides an overview of this transition, offering a snapshot of a moment in which 5G is establishing itself and 6G draws ever nearer. It focuses on recent advances in wireless technology that bring 6G closer to reality, as well as the near-term challenges that still ...
|
- Sách/Book
Authors: Larry Percy (2023) - The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strate...
|
- Sách/Book
Authors: - (2023) - This second volume in a new multi-volume set builds on the basic concepts and fundamentals laid out in the previous volume, presenting the reader with more advanced and cutting-edge topics being developed in this exciting field.
|
