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Authors: Moez Ltifi (2024) - "This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights t...
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Authors: Lee Coppock; Dirk Mateer (2020) - "Crafted by award-winning Principles teachers Dirk Mateer and Lee Coppock, Principles of Economics' approach builds economics skills and intuition through relatable, memorable examples and applications. Mateer and Coppock's 40-plus years developing innovative classroom experiences is reflected across the text presentation, flexible teaching materials, and digital learning tools. This creates a cohesive learning system that increases engagement, participation, and success in the course"--
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Authors: Alexander, Michael (2022) - Your personal, hands-on guide to the latest and most useful features in Microsoft Excel 365 Excel 365 is Microsoft's latest cloud-based version of its world-famous spreadsheet app. Powerful and user-friendly, it's an ideal solution for businesses and people looking to make sense of--and draw intelligence from--their data. The Excel 365 Bible carries over the best content from the best-selling Excel 2019 Bible while reflecting how a new generation uses Excel in Excel 365
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Authors: Robert H. Frank (2021) - "Our fourth streamlined edition arrives in the midst of some of the most dramatic upheavals ever witnessed, both in the economy generally and in higher education in particular. The COVID-19 pandemic has produced levels of unemployment not seen since the Great Depression and has created dramatic changes in the ways we teach across educational institutions at every level. These developments have reinforced our confidence in the instructional philosophy that motivated us to produce our first edition"--
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Authors: McFedries, Paul (2022) - You'll learn how to design worksheets, use formulas and functions, collaborate with colleagues and review their work, create charts and graphics, manage and analyze data, and create macros. Plus, you'll discover all the capabilities Microsoft has included in the newest versions of Excel, including dark mode and accessibility features.
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Authors: - (2024) - Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
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Authors: Pal, Souvik (-) - This book discusses the evolution of cloud computing through grid computing and cluster computing. It will help researchers and practitioners to understand grid and distributed computing cloud infrastructure, virtual machines, virtualization, live migration, scheduling techniques, auditing concept, security and privacy, business models, and case studies through the state-of-the-art cloud computing countermeasures
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Authors: Ricardo Correia (2024) - "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"--
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Authors: Philippa Girling (2022) - This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology misstep and the management of operational risk at the Olympics. The Covid-19 Pandemic's impact on operational risk losses is also explored, along with the effectiveness of preparations for that event
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Authors: Arne Nygaard (2024) - This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding.
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