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Results 2451-2460 of 3082 (Search time: 0.149 seconds).
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  • Sách/Book

  • Essentials of economics

    • Authors: Stanley L. Brue (2020)

  • This book has the clear and careful language and the balanced approach that has made its two-semester counterpart a best-seller, but the pedagogy and topic discussion are much better suited to the needs of the one-semester course. We think Essentials of Economics will fit nicely in various one-term courses. It is sufficiently lively and focused for use in principles courses populated primarily by non-business majors. Also, it is suitably analytical and comprehensive for use in combined micro and macro principles courses for business and potential economics majors. Finally, we think this book-if supplemented with appropriate lecture and reading assignments-will work well in refresher courses for students returning to MBA programs
  • Sách/Book

  • Entrepreneurship the art, science, and process for success

    • Authors: Charles E. Bamford (2024)

  • This book presents a systematic and thorough means for students and potential entrepreneurs to think through their venture and the rich range of concerns around it. Extensive research has been going on in this area for decades, and we know much about what works and what does not work. One of the significant goals of this text is to provide you with information about what really works. Without trying to overwhelm the reader with research citations, we ensure that students have well-researched information, this text is grounded in the academic research with a practitioner view to everything that is done.
  • Sách/Book

  • ISE Analysis for Financial Management

    • Authors: Robert Higgins (2022)

  • The thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way.
  • Sách/Book

  • Technology entrepreneurship : taking innovation to the marketplace

    • Authors: Thomas N. Duening (2021)

  • Technology Entrepreneurship' provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject
  • Sách/Book

  • Marketing 6.0 : the future is immersive

    • Authors: Philip Kotler (2024)

  • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade
  • Sách/Book

  • E-Commerce for Entrepreneurs : launch your e-commerce startup with strong technology and digital marketing

    • Authors: Sudeshna Chakraborty (2020)

  • In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry.
  • Sách/Book

  • Principles of Microeconomics

    • Authors: N. Gregory Mankiw (2024)

  • My goal in this book is to transmit this way of thinking to the widest possible audience and to convince readers that it illuminates much about their lives and the world around them. Economics aims to understand the world in which we live. Most chapters of this book include Case Studies that illustrate how the principles of economics can be applied. In the News boxes offer excerpts from newspapers, magazines, and online news sources to show how economic ideas shed light on current issues facing society. After students finish their first course in economics, they should think about news reports from a new perspective and with greater insight. To keep the study of economics fresh and relevant for each new cohort of students, I update each edition to keep pace with the ever-changing wo...