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  • Sách/Book

  • Human machine interface : making healthcare digital

    • Authors: Malviya, Rishabha (2024)

  • Audience The target audience for this book is medical personnel and policymakers in healthcare and pharmaceutical professionals, as well as engineers and researchers in computer science and artificial intelligence
  • Sách/Book

  • Consumers and food: Understanding and shaping consumer behaviour

    • Authors: Martinez, Marian Garcia (2023)

  • This collection reviews the wealth of research in understanding consumer food-purchasing behaviour and what this means for farmers, food manufacturers, retailers and policy makers seeking to produce healthier food in a more sustainable way"
  • Sách/Book

  • Contemporary issues in marketing and consumer behaviour

    • Authors: Parsons, Elizabeth (2023)

  • This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.
  • Sách/Book

  • Can your customer service do this? : create an anticipatory customer experience that builds loyalty forever

    • Authors: Solomon, Micah (2023)

  • "There comes a time when business owners, managers, and startups can't see objectively where their weaknesses lie. Whether they are already at the top of their game and want to stay there, are concerned about diminishing sales and increased competition, or are building something brand-new, Micah Solomon's unique lens as a "customer service sleuth" will help businesses assess whether they are delivering the goods and services they have always intended"--
  • Sách/Book

  • Principles of marketing

    • Authors: Kotler, Philip (2024)

  • To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing
  • Sách/Book

  • Project Management Best Practices: Achieving Global Excellence

    • Authors: Kerzner, Harold (2023)

  • The newly revised Fifth Edition of Project Management Best Practices contains updates throughout to reflect the latest project management best practices that add value and efficiency to every level of an organization. The text offers guidance on a wide range of project management best practices, with new coverage of the impact of COVID-19, the growth of nontraditional projects, cultural and emotional intelligence, and much more.
  • Sách/Book

  • Economics : the basics

    • Authors: Mandel, Michael J (2018)

  • Economics, The Basics third edition focuses on developing a student's economic literacy without overwhelming to provide a window into what's happening in the current economy.
  • Sách/Book

  • Stock Trader's Almanac 2024

    • Authors: Hirsch, Jeffrey A (2023)

  • You’ll master key cycles and trends, including the “January Barometer,” the “Santa Claus Rally,” the “Best Six Months,” and the four-year “Presidential Election Cycle” as you learn to trade and invest with confidence.
  • Sách/Book

  • Religion and consumer behaviour : influence of religiosity and culture on consumption

    • Authors: Gupta, Gaurav (2023)

  • Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic