1. DSpace at My University

Search

Filters:

BROWSE

Has File(s)

Search Results

Results 2221-2230 of 3096 (Search time: 0.162 seconds).
Item hits:
  • Sách/Book

  • Brand storytelling : integrated marketing communication for the digital media landscape

    • Authors: Quesenberry, Keith A (2023)

  • Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media.
  • Sách/Book

  • Gut health for dummies

    • Authors: Campbell, Kristina (2024)

  • Gut Health For Dummies can help you restore and optimize your gut and its microbes, for better health day to day. Clear away the confusion and debunk the unscientific information found on social media with this essential guide. You’ll learn what makes the gut so important and how it influences the rest of your body, including your brain.
  • Sách/Book

  • AI for good: applications in sustainability, humanitarian action, and health

    • Authors: Lavista Ferres, Juan M (2024)

  • Trong cuốn sách, bạn sẽ tìm hiểu về cách biến đổi khí hậu, bệnh tật cũng như những thách thức đối với các quyền cơ bản của con người đều đang được giải quyết bằng các phương pháp có thể nhân rộng và mã AI có thể tái sử dụng
  • Sách/Book

  • Effectiveness of Influencer Marketing

    • Authors: Johne, Jane (2023)

  • This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success.
  • Sách/Book

  • Consumer behaviour and analytics

    • Authors: Smith, Andrew (2024)

  • The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint
  • Sách/Book

  • Business essentials

    • Authors: Ebert, Ronald J (2020)

  • For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts.
  • Sách/Book

  • Information Systems Today: Managing in the Digital World

    • Authors: Schneider, Christoph (2023)

  • The 9 th Edition expands its exploration of the ways digital density and the API economy, mobile and cloud computing, social media, artificial intelligence, and the Internet of Things affect information systems.
  • Sách/Book

  • Consumer behaviour : buying, having, being

    • Authors: Solomon, Michael R (2023)

  • Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas prese
  • Sách/Book

  • Consumer behaviour in tourism

    • Authors: Horner, Susan (2021)

  • Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.