Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Strategy Christopher H | - |
| dc.date.accessioned | 2021-10-29T14:28:47Z | - |
| dc.date.available | 2021-10-29T14:28:47Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.uri | https://thuvienso.thanglong.edu.vn/handle/TLU/355 | - |
| dc.description.abstract | This eighth edition of the globally leading textbook has been extensively updated to feature the latest academic research and industry trends. It takes a strong managerial approach and features cases and examples from all over the world. It will include supplementary teacher materials, instructor's manual, test banks for each chapter, and a website for easy access by instructors and students alike. | en_US |
| dc.description.tableofcontents | tvs.000883 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | World Scientific Publishing | en_US |
| dc.subject | Services Marketing | Tiếp thị dịch vụ | Quản lý maketing | Marketing--Management | en_US |
| dc.title | Services Marketing: People, Technology | en_US |
| dc.type | Book | en_US |
| Appears in Collections | Kinh tế - Quản lý | |
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