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Title: Digital marketing
Authors: Raj Sachdev
Keywords: Digital media | Electronic commerce Management | Phương tiện truyền thông kỹ thuật số | Quản lý thương mại điện tử | Tiếp thị kỹ thuật số
Issue Date: 2024
Publisher: McGraw Hill
Abstract: Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to do digital marketing.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11496
Appears in CollectionsThương mại điện tử
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