Item Infomation
| Title: | Digital marketing |
| Authors: | Raj Sachdev |
| Keywords: | Digital media | Electronic commerce Management | Phương tiện truyền thông kỹ thuật số | Quản lý thương mại điện tử | Tiếp thị kỹ thuật số |
| Issue Date: | 2024 |
| Publisher: | McGraw Hill |
| Abstract: | Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to do digital marketing. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11496 |
| Appears in Collections | Thương mại điện tử |
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