Management research : applying the principles of business research methods

Abstract

This book explains the design, selection, development and implementation of appropriate research strategies in different management contexts and disciplines, providing practical guidance to the new researcher in carrying out ethical and inclusive research in today's organizational and business environments, whilst also introducing a range of research methods and techniques. Each chapter includes learning outcomes and in-chapter call out boxes with real-life research examples to illustrate concepts and provide basis for discussion, as well as 'next steps' activities to help readers apply the content to their own live research projects. This second edition has been updated throughout to include: enhanced pedagogical features such as discussion questions and online quizzes new international examples and research-in-practice cases greater emphasis on topics such as: Diversity and Inclusion through the research process, data collection and privacy, digitalisation, and the process of writing up research. Management Research provides essential reading for undergraduate and postgraduate students undertaking a dissertation, thesis or research project, as well as professionals currently practicing in the field.