Item Infomation
| Title: | Essentials of strategic management : the quest for competitive advantage |
| Authors: | John Gamble |
| Keywords: | Strategic planning | Business planning | Competition | Lập kế hoạch chiến lược | Nguyên tắc quản lý chiến lược |
| Issue Date: | 2021 |
| Publisher: | McGraw-Hill Education |
| Abstract: | The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-tothe-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11257 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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