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Title: Marketing in travel and tourism
Authors: Victor T.C. Middleton
Keywords: Tourism | Tiếp thị trong Lữ hành và Du lịch | Giao tiếp với khách hàng
Issue Date: 2009
Abstract: Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11099
Appears in CollectionsDu lịch - Việt nam học
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