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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Gupta, Seema | - |
dc.date.accessioned | 2024-08-24T02:59:11Z | - |
dc.date.available | 2024-08-24T02:59:11Z | - |
dc.date.issued | 2021 | - |
dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10751 | - |
dc.description.abstract | A book that delves into human psychology to make sense of the world of marketing | vi |
dc.format.extent | 285ps | vi |
dc.language.iso | en | vi |
dc.publisher | SAGE Publications, Inc | vi |
dc.subject | Consumer behavior | vi |
dc.subject | Marketing | vi |
dc.subject | Hành vi người tiêu dùng | vi |
dc.title | How people buy online : the psychology behind consumer behaviour | vi |
dc.type | Sách/Book | vi |
Appears in Collections | 1-Kinh tế - Quản lý |
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