Item Infomation
| Title: | Consumer behaviour : buying, having, being |
| Authors: | Solomon, Michael R |
| Keywords: | Consumer behavior; Marketing; Hành vi người tiêu dùng |
| Issue Date: | 2023 |
| Publisher: | Pearson |
| Abstract: | Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas prese |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10750 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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