Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Jürgen Hoika | - |
| dc.contributor.author | Schneider, Uli | - |
| dc.date.accessioned | 2024-07-22T03:50:08Z | - |
| dc.date.available | 2024-07-22T03:50:08Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10340 | - |
| dc.description.abstract | The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. | vi |
| dc.format.extent | 249 p | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer Nature | vi |
| dc.subject | Digital Marketing | vi |
| dc.subject | Tiếp thị kỹ thuật số | vi |
| dc.title | Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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