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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Brognara, Roberto | - |
| dc.date.accessioned | 2024-06-22T03:33:15Z | - |
| dc.date.available | 2024-06-22T03:33:15Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10187 | - |
| dc.description.abstract | This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once. | vi |
| dc.format.extent | 165ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Cambridge Scholars Publishing | vi |
| dc.subject | Marketing | vi |
| dc.subject | Thuật toán Marketing | vi |
| dc.title | How and What Marketing Algorithms Think | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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