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Results 1321-1330 of 1907 (Search time: 0.068 seconds).
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  • Sách/Book

  • Intercultural communication : a discourse approach

    • Authors: Ronald Scollon (2014)

  • This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource. Features new original theory, expanded treatment of generations, gender and corporate and professional discourse Offers improved organization and added features for student and classroom use, including advice on research projects, questions for discussion, and references at the end of each chapter Extensively revised with newly added material on computer mediated communication, sexuality and globalization
  • Sách/Book

  • 日本語中級読解入門 富岡 純子

    • Authors: 島 恭子 (1991)

  • 短文レベルの初級リーディングは終了し、これから中級に進もうとしている人のための、700～1,200字の文章と練習問題からなっています。中級になるととたんに難しくなる傾向がありますが、本書は初級の実力で十分 に読める内容のあるおもしろい文章を読むことで、長文の読解力を養い、伸ばすのが狙いです。練習問題集は、内容把握・語句の意味・文法などの学習の成果がチェックしやすいテスト形式になっています。
  • Sách/Book

  • Operations Management

    • Authors: William J. Stevenson (2021)

  • This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The topics covered include both strategic issues and practical applications. Among the topics are forecasting, product and service design, capacity planning, management of quality and quality control, inventory management, scheduling, supply chain management, and project management. The use of an adaptive online learning enhances the student experience and success.
  • Sách/Book

  • Technology distribution channels : understanding and managing channels to market

    • Authors: Julian Dent (2014)

  • Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear
  • Sách/Book

  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    • Authors: Keller, Kevin Lane (2015)

  • This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm has are the brands it has invested in and developed over time. Although competitors can often duplicate manufacturing processes and factory designs, it’s not so easy to reproduce strongly held beliefs and attitudes established in the minds of consumers. The difficulty and expense of introducing new products, however, puts more pressure than ever on firms to skillfully launch their new products as well as manage their existing brands.
  • Sách/Book

  • Logistics and supply chain management DMGT523 Edited

    • Authors: Neha Tikoo (-)

  • This poses challenges; supply chains are often very dynamic or fluid, partners can change, each partner will look out for its long term advantage, and this can also cause problems in effectively managing supply chains. While supply chain management may allow organizations to realize the advantages of vertical integration, certain conditions must be present for successful supply chain management to occur. It also creates competition amongst supply chains and supply chain partners, therefore, supply chains can operate more effectively than many vertically integrated conglomerates
  • Sách/Book

  • Sales Management Shaping Future Sales Leaders

    • Authors: Tanner, Jr. John (2009)

  • For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy―by integrating current technology, research, and strategic thinking activities.