BookAuthors: Noel Scott (2017)
Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box.
The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including:
· The psychological process of the formation or creation of a visitor's experiences
· Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness
· Pre-stage experience: customer inputs such as knowledge, myths, value... 
