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    • TVS.004948_TT_Gerard Hastings, Christine Domegan - Social Marketing_ Principles and Practice for Delivering Global Change-Routledge (2023).pdf.jpg
    • Sách/Book

    • Social marketing : principles and practice for delivering global change

      • Authors: Hastings, Gerard (2023)

    • Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe.
    • TVS.004944_TT_(Springer Business Cases) M. Mercedes Galan-Ladero, Helena M. Alves - Social Marketing and Sustainable Development Goals (SDGs)_ Case St.pdf.jpg
    • Sách/Book

    • Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

      • Authors: Galan-Ladero, M. Mercedes (2023)

    • This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.