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    • TVS.006056_TT_Erika Graf - International marketing in times of sustainability and digitalization-De Gruyter (2023).pdf.jpg
    • Sách/Book

    • International marketing in times of sustainability and digitalization

      • Authors: Graf, Erika (2023)

    • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
    • TVS.005471_TT_Robin Lowe, Isobel Doole, Alexandra Kenyon - International Marketing Strategy_ Analysis, Development and Implementation-Cengage Learning.pdf.jpg
    • Sách/Book

    • International Marketing Strategy: Analysis, Development and Implementation

      • Authors: Lowe, Robin (2022)

    • It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.