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    • TVS.000127- The Complete Guide to Hospital Marketing_TT.pdf.jpg
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    • The Complete Guide to Hospital Marketing

      • Authors: Buckley, Patrick T (2009)

    • Contents: Chapter 1: What Is Healthcare Marketing? Chapter 2: Healthcare Marketing Information and Planning Chapter 3: Marketing Management Chapter 4: Branding the Healthcare Experience Chapter 5: The Communications-Promotion Connection Chapter 6: New Media and Non-traditional Marketing Approaches Chapter 7: Marketing with and for Physicians Chapter 8: Special Topics for Healthcare Marketers Chapter 9: Your Career in Healthcare Marketing Chapter 10: Marketing to Internal Customers Chapter 11: Successful Healthcare Advertising