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    Browsing by Subject Organizational change

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    • TVS.005358_TT_Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry - Entrepreneurial Marketing_ Beyond Professionalism to Creativity, Leader.pdf.jpg
    • Sách/Book

    • Entrepreneurial marketing : beyond professional marketing

      • Authors: Kotler, Philip (2023)

    • "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--
    • TVS.005459_TT_John R. Bessant_ Joseph Tidd - Managing innovation _ integrating technological, market and organizational change-Wiley (2021).pdf.jpg
    • Sách/Book

    • Managing innovation : integrating technological, market and organizational change

      • Authors: Tidd, Joseph (2021)

    • Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social benefits of innovation are even greater [2]. However, managing innovation is not easy or automatic
    • TVS.005125_TT_Barbara Senior_ Stephen Swailes_ Colon Carnall - Organizational Change-Pearson (2020).pdf.jpg
    • Sách/Book

    • Organizational change

      • Authors: Senior, Barbara (2020)

    • The rhetoric of business continues to tell us that the pace of change is accelerating and that anticipating and responding to change are essential for organizational survival. Indeed, it is easy to find examples of organizations, small and large, that have ceased to exist because events overtook them"--
    • TVS.005370_TT_(Routledge Companions in Business, Management and Marketing) Satinder K. Dhiman - The Routledge Companion to Leadership and Change-Routl.pdf.jpg
    • Sách/Book

    • The Routledge companion to leadership and change

      • Authors: Dhiman, Satinder (2023)

    • The unique leadership challenges facing organizations throughout the world call for a renewed focus on what constitutes 'authentic, inclusive, servant, transformational, principled, values-based, and mindful' leadership. Traditional approaches rarely provide permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders