BROWSE

Author Profile

TOPIC

    NUMBER OF VISITS

    Browsing by Subject Nghiên cứu thị trường | Phương pháp phân tích dữ liệu | Phương pháp thống kê

    Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    or enter first few letters:  
    Showing results 1 to 1 of 1
    • TVS.001250_Marko Sarstedt, Erik Mooi - A Concise Guide to Market Research_ The Process, Data, and Methods Using IBM SPSS Statistics-Springer (2019)_1.pdf.jpg
    • Sách/Book

    • A concise guide to market research : the process, data, and methods using IBM SPSS statistics

      • Authors: Marko Sarstedt; Erik Mooi (2019)

    • This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging ...