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    Browsing by Subject Marketing research

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    • TVS.004946_TT_A. Mansurali, P. Mary Jeyanthi - Marketing Analytics_ A Machine Learning Approach-CRC Press_Apple Academic Press (2023).pdf.jpg
    • Sách/Book

    • Marketing analytics : a machine learning approach

      • Authors: Mansurali, A (2023)

    • With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics
    • TVS.004842_TT_Mike Grigsby - Marketing Analytics_ A Practical Guide to Improving Consumer Insights Using Data Techniques-Kogan Page (2022).pdf.jpg
    • Sách/Book

    • Marketing analytics : a practical guide to improving consumer insights using data techniques

      • Authors: Grigsby, Mike (2022)

    • Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose
    • TVS.005366_TT_Naresh K. Malhotra - Marketing Research_ An Applied Prientation-Pearson Education (2020).pdf.jpg
    • Sách/Book

    • Marketing research : An Applied Orientation

      • Authors: Malhotra, Naresh K (2020)

    • The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.