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    Browsing by Subject Marketing Luxury Services

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    • TVS.005463_TT_Miguel Angelo Hemzo - Marketing Luxury Services_ Concepts, Strategy, and Practice-Palgrave Macmillan (2023).pdf.jpg
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    • Marketing Luxury Services: Concepts, Strategy, and Practice

      • Authors: Hemzo, Miguel Angelo (2023)

    • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.