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    • TVS.004453_TT_Susan Horner, John Swarbrooke - Consumer Behaviour in Tourism-Routledge (2020).pdf.jpg
    • Sách/Book

    • Consumer behaviour in tourism

      • Authors: Horner, Susan (2021)

    • Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
    • TVS.004457_TT_(Routledge Studies in Marketing) Gaurav Gupta, Mandakini Paruthi, Shivinder Nijjer - Religion and Consumer Behaviour_ Influence of Relig.pdf.jpg
    • Sách/Book

    • Religion and consumer behaviour : influence of religiosity and culture on consumption

      • Authors: Gupta, Gaurav (2023)

    • Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic