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    • TVS.006056_TT_Erika Graf - International marketing in times of sustainability and digitalization-De Gruyter (2023).pdf.jpg
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    • International marketing in times of sustainability and digitalization

      • Authors: Graf, Erika (2023)

    • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.