Sách/BookAuthors: Litmux (2021)
Effective digital marketing efforts help communicate what you do, not what you sell. When your brand story engages your audience, you gain their attention and create positive interactions with your brand. In the process, you become top-of-mind with your customers the next time they seek a solution for a problem related to your area of expertise. Thus a great digital marketing is all about deploying customer experience to deliver on the promise a brand makes to its consumers. And that’s why it is a must-have for every business – big or small. 
