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    Browsing by Subject Data protection

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    • TVS.004838_TT_Martin Kihn_ Christopher B O_Hara - Customer Data Platforms_ Use People Data to Transform the Future of Marketing Engagement-Wiley (2020.pdf.jpg
    • Sách/Book

    • Customer data platforms : use people data to transform the future of marketing engagement

      • Authors: Kihn, Martin (2020)

    • Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt.
    • TVS.006013_TT_Katharine Jarmul - Practical Data Privacy (Final Release)-O_Reilly Media, Inc. (2023).pdf.jpg
    • Sách/Book

    • Practical data privacy : enhancing privacy and security in data

      • Authors: Jarmul, Katharine (2023)

    • Between major privacy regulations like the GDPR and CCPA and expensive and notorious data breaches, there has never been so much pressure to ensure data privacy. Unfortunately, integrating privacy into data systems is still complicated. This essential guide will give you a fundamental understanding of modern privacy building blocks, like differential privacy, federated learning, and encrypted computation. Based on hard-won lessons, this book provides solid advice and best practices for integrating breakthrough privacy-enhancing technologies into production systems.
    • TVS.006256_TT_(Global Competition Law and Economics Policy) Björn Lundqvist - Regulating Access and Transfer of Data-Cambridge University Press (2023).pdf.jpg
    • Sách/Book

    • Regulating access and transfer of data

      • Authors: Lundqvist, Björn (2023)

    • Data collected and distributed on the internet is generally free, non-exclusive, and non-rivalrous. Yet online data is often difficult to access. This book examines the infrastructure for collecting, storing, and distributing data to show how it is embedded behind intellectual property and technological barriers. It proposes that the EU introduce an access and transfer governance right to data that can work in tandem with data protection rules. Chapters explore the subject matter of this protection, potential rights holders and the scope of the protection, and exceptions and limitations under intellectual property law and competition law. Comprehensive and timely, Regulating Access an...