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    • TVS.004404_TT_Micah Solomon - Can Your Customer Service Do This__ Create an Anticipatory Customer Experience that Builds Loyalty Forever-McGraw Hill (.pdf.jpg
    • Sách/Book

    • Can your customer service do this? : create an anticipatory customer experience that builds loyalty forever

      • Authors: Solomon, Micah (2023)

    • "There comes a time when business owners, managers, and startups can't see objectively where their weaknesses lie. Whether they are already at the top of their game and want to stay there, are concerned about diminishing sales and increased competition, or are building something brand-new, Micah Solomon's unique lens as a "customer service sleuth" will help businesses assess whether they are delivering the goods and services they have always intended"--
    • TVS.004868_TT_Edwin N. Torres, Tingting Zhang - Customer Service Marketing_ Managing the Customer Experience-Routledge (2022).pdf.jpg
    • Sách/Book

    • Customer service marketing : managing the customer experience

      • Authors: Torres, Edwin N (2023)

    • This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real life applications through examples from business enterprises in various service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance. The book covers important concepts in service design and delivery including customer experiences, peer-to-peer services