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    Browsing by Author Solomon, Michael R

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    • TVS.004460_TT_Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte, Ryan Payne - Consumer Behaviour_ Buying, Having, Being-Pearson (2022).pdf.jpg
    • Sách/Book

    • Consumer behaviour : buying, having, being

      • Authors: Solomon, Michael R (2023)

    • Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas prese
    • TVS.005138_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices-Pearson (2020).pdf.jpg
    • Sách/Book

    • Marketing : real people, real choices

      • Authors: Solomon, Michael R (2018)

    • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today