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    Browsing by Author Patrick E. Murphy

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    • TVS.001415_Patrick E. Murphy_ Gene R. Laczniak_ Fiona Harris - Ethics in Marketing_ International Cases and Perspectives-Routledge (2016)_1.pdf.jpg
    • Sách/Book

    • Ethics in marketing : international cases and perspectives

      • Authors: Patrick E. Murphy (2016)

    • This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.