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    Browsing by Author PR Smith

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    • TVS.000087- EMarketingExcellence_1.pdf.jpg
    • Book

    • EMarketing Excellence

      • Authors: Dave Chaffey (2008)

    • eMarketing excellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment"
    • TVS.006388_PR Smith & Ze Zook - Marketing Communications_ Integrating Online and Offline, Customer Engagement and Digital Technologies-Kogan Page Limi-GT.pdf.jpg
    • Sách/Book

    • Marketing communications : integrating online and offline, customer engagement and digital technologies

      • Authors: PR Smith (2024)

    • "Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and ...