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    Browsing by Author Leon Schiffman

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    • TVS.004296_Schiffman, Leon G._ Wisenblit, Joseph - Consumer behavior-Pearson (2019)-1.pdf.jpg
    • Sách/Book

    • Consumer behavior

      • Authors: Leon Schiffman (2018)

    • 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies.