Browsing by Author Kenneth C. Laudon

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  • TVS.003323.E-commerce 2021–2022_ business. technology. society., Global Edition-Pearson (2021)-1.pdf.jpg
  • Sách/Book

  • Authors: Kenneth C. Laudon (2021)

  •  E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy.

  • TVS.000457_NV.0006177_Essentials of MIS Jane Laudon, Kenneth C. Laudon_1.pdf.jpg
  • Book

  • Authors: Jane Laudon; Kenneth C. Laudon (2015)

  • Essentials of MIS takes an in-depth look at how today's businesses use information technologies and systems to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ultimately solved key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.

  • TVS.001548- Management information systems_1.pdf.jpg
  • Book

  • Authors: Kenneth C. Laudon (2012)

  • Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

  • TVS.003541.Kenneth C. Laudon_ Jane Price Laudon - Management information systems _ managing the digital firm (2020)-GT.pdf.jpg
  • Book

  • Authors: Jane P. Laudon; Kenneth C. Laudon (2020)

  • Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives.