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    Browsing by Author Green, Mark C

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    • TVS.007103_TT_Mark C. Green_ Warren J. Keegan - Global marketing (2020).pdf.jpg
    • Sách/Book

    • Global marketing

      • Authors: Green, Mark C (2020)

    • The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
    • TVS.004941_TT_Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman et al. - Principles of Marketing-OpenStax (Rice University) (2023).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Albrecht, Maria Gomez (2023)

    • Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and real